|What is meant by "Culturalization"?
What Geopolitics and Culture mean to your business
You might label it cultural, political, linguistic, or geographic but regardless of the term the concept behind it remains the same: critical, deep-level information about markets and locales is essential to business success. In the business context, Englobe applies the term culturalization as an all-inclusive label for the process of addressing the risks and opportunities present in any global business venture or in any product/service that experiences global exposure and/or requires international adaptation. Given Englobe’s experience in the field, we recognize that a primary component of a successful global product, service or public relations campaign is its ability to meet local expectations - both the consumer and the government (as the entity that primarily controls local distribution). Thus it's critical for any global organization to maintain a clear geopolitical and cultural strategy for how that organization interacts with local markets.
The majority of global citizens no longer live in a closed or distant society, therefore any business activity - whether purposefully global or not and regardless of national origin - has geopolitical and cultural dimensions that must be proactively identified and effectively managed. So whichever term you choose to apply and however your organization currently addresses the issues – via globalization, localization, legal, marketing, or other such personnel – it’s critical to realize that the true culturalization of your content is a key to your overall success.
The Importance of Geographic Literacy
Geographic literacy, or Geoliteracy in short, is the broad term that encompasses the overall competence of an individual’s geography knowledge - from cross-cultural awareness to understanding of spatial concepts and global relationships to maintaining an ongoing curiosity about people and place. Geoliteracy has been long-recognized to be at poor levels in the U.S. yet its crisis state not only affects schools and students but businesses and decision-makers as well. The National Geographic-Roper Geographic Literacy Studies of 2002 (view the 2002 report PDF) and 2006 (view the 2006 report PDF) both indicated stark declines in overall geographic awareness and understanding within the U.S. However, it also showed declining trends in other developed nations thus Geoliteracy is not a cliched problem for the U.S. alone to manage. What does this mean for your business? Put simply, your employees might not be as well equipped (nor expected) to understand the complex challenges of global business, where both risks and opportunities may go unnoticed. ENGLOBE is able to help businesses address their Geoliteracy issues ‘on the ground’ and within the context of their specific organization.